For areas like Old Town, it is essential that they keep money within their local community. Many of the businesses are owned and operated by individuals who rely on their business for their livelihood. This is easier said than done. However, the Old Town Commercial Association has devised a program with the hope of keeping money in Old Town. Old Town 4-3-50 is a project within community, and its goals are to support the businesses in the neighborhood and keep money in the community, according to the OTCA’s website.