Located on the corner of Lake Lansing Road and Preyde Boulevard sits the 332,751 square foot Eastwood Towne Center (Photo/ Madison Job)

Eastwood Towne Center becoming the “center of attention” for mid-Michigan retail

Opened in 2002, Eastwood Towne Center has brought new forms of work and leisure to the residents of Lansing Township. Emily Desrochers, who is the general manager for Eastwood, said that the outdoor shopping center truly is the “center of attention.”

“With a unique lineup already including Forever 21, Sephora, Apple and NCG Cinemas, we continue to look for ways to add as many attractive retailers to support our project and the Lansing community,” Desrochers said. “Supported by our strong lineup of shops, services restaurants and entertainment, Eastwood Towne Center’s target audience is women between the ages 18 to 55.”

In order to maintain community outreach the variety of stores and brands target their own market with social media. Facebook, Twitter and Instagram provide the opportunity to deliver the tenants their own tailored communication that reach their entire social community. Aimed at “younger knowledge workers” employee at Victoria’s Secret Rachel Niceveski said she normally sees women in their 30s and 40s who are shopping for their nieces or daughters for a gift or birthday present.

Photo by: Zachary R. Sgro

Lansing working on keeping downtown’s lights burning after 5 p.m.

The city of Lansing is best known for being the capital of Michigan, and just a stone’s throw away from Michigan State’s campus. If you live in the area, then you know many of the people that work downtown typically leave the city once work gets out. “A lot of times I think the Greater Lansing area has a hard time making sure that Michigan is a great place to live,” said Bill Kimble, president of C2AE architecture and engineering company in downtown Lansing. “A lot of us have families here, but sometimes that’s not enough.”

Locals like William Davis believe that bringing in more young people will rejuvenate the city helping it bloom into something great. “It’s so quiet during the winter, there’s times where I want to scream because it’s so quiet!” Davis went on to question how Lansing’s ability to maintain relevancy.

New housing option coming for students

The beginning phase of an extension of The Cottages of East Lansing has begun. The Cottages, located in the Chandler Crossing community, is a small neighborhood composed of cottage-style homes that are a very popular housing option amongst local college students.

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Lansing small businesses look to target MSU students

Small businesses have been a major economic drive in Lansing for decades, but Michigan State University provides them a unique opportunity. Some business owners believe that the presence of MSU and its students can provide an economic boom to their enterprises. “It depends on the type of market that company is looking to going into,” said Jessica Bunce, the Program Director for the Master of Science in Marketing Research Program within the Eli Broad College of Business at MSU. “If you’re thinking about the traditional college student, you are possibly going to be looking more at the undergrad. Perhaps they have student loans.

CMU students travel to Eastwood Towne Center to get what they can’t find in Mount Pleasant

Located less than five miles away from Michigan State University, Eastwood Towne Center attracts more shoppers than just Spartans and Lansing natives. Haley Garr, a sophomore at Central Michigan University, said that Eastwood is one of two large-scale shopping centers including Midland Mall that CMU students routinely travel to on the weekends. “The shopping scene in Mount Pleasant is very minimal, we don’t really have any stores and the ones that we do have are all pretty similar,” Garr said. “Mount Pleasant has large scale stores like Meijer, Walmart and Target, but its a lot of the same things everywhere.” According to Garr, CMU students are willing to travel about 60 miles to shop at Eastwood’s trendier clothing stores like Forever 21, American Eagle and Victoria’s Secret.