Branding Manistee to lure tourists, businesses

By AMELIA HAVANEC

Capital News Service

LANSING – Creating a community’s brand is more than a logo and a few billboards along the highway.

An effective branding strategy promotes recognition and can also unite community residents.

“Some people have an impression in their minds of what a city sort of is, and by branding you develop this image and have some control over what that image is going to be,” said Suzeanne Benet, Seidman Marketing Department chair at Grand Valley State University.

In the case of Manistee, the area is picturesque, according to Kathryn Kenny, executive director of the Manistee County Visitors Bureau.
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Branding Grand Rapids to lure tourists, businesses

By AMELIA HAVANEC

Capital News Service

LANSING – Creating a community’s brand is more than a logo and a few billboards along the highway.

An effective branding strategy promotes recognition and can also unite community residents.

“Some people have an impression in their minds of what a city sort of is, and by branding you develop this image and have some control over what that image is going to be,” said Suzeanne Benet, Seidman Marketing Department chair at Grand Valley State University.

The online BeerCity USA annual poll declared Grand Rapids as its two-time consecutive winner as a top “beer city.”
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Branding St. Ignace to lure tourists, businesses

By AMELIA HAVANEC

Capital News Service

LANSING – Creating a community’s brand is more than a logo and a few billboards along the highway.

An effective branding strategy promotes recognition and can also unite community residents.

“Some people have an impression in their minds of what a city sort of is, and by branding you develop this image and have some control over what that image is going to be,” said Suzeanne Benet, Seidman Marketing Department chair at Grand Valley State University.

In the case of St. Ignace, the area is picturesque and historically preserved, according to Pure Michigan, the state’s tourism promotion agency.
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Michigan aims to capture Chinese tourist market

By ZHAO PENG

Capital News Service

LANSING — The number of Chinese travelers and the amount of money spent per visitor are the highest among all groups of international visitors, according to the U.S. Travel Association.

This potential tourism market is capturing the attention of Michigan’s government.

For the first time, Gov. Rick Snyder included tourism in the agenda of his recent investment mission to China and touted Michigan’s potential as a destination for international travelers.
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