ESPN recorded that the NFL’s viewership has declined by 8 percent. However, sports bars in Meridian Township were still packed Super Bowl Sunday. According to Statista, an average of 111.3 million people tuned in to watch the Patriots defeat the Falcons in a stunning overtime victory on Super Bowl Sunday.
Even though the NFL’s viewership has been on the decline, sports bars were still packed on Super Bowl Sunday. Most sports bars like to use promotions to draw a crowd for Super Bowl Sunday. Sports bars in Meridian Township used forms of social media to help advertise their promotions.
Maria Chamberlain, a manager at Henry’s Place located at 4926 Marsh Rd, said that Henry Kwok, the owner of Henry’s Place, did some advertising on social media to get customers to come in and watch the game.
“He usually posts on all of our social media and also just by word of mouth,” Chamberlain said.
Kwok was expecting to draw a big crowd so he had to plan accordingly.
“We added one more staff member for the game Sunday. We’re a bar that’s pretty much busy all day everyday so we usually have full staff. However, Friday and Saturday weren’t as busy as they usually are, which was probably because it was Super Bowl Weekend,” Chamberlain said.
Michelle Mercer, a manager at Leo’s Spirits & Grub located at 2085 W Grand River Ave, was also expecting a lot of people to show up on Super Bowl Sunday because of their specials they had on food and drinks.
“We had a few promotions, we had buy one specialty pizza receive another one for $1. As well as, our beer promotion, which included some large drafts for $3.50,” Mercer said.
Leo’s advertised their promotions for Super Bowl Sunday so that they could outdo their competitors.
“We put up banners out front of our restaurant and we put flyers on our tables. All of our managers and staff let our customers know that we will be running specials on Super Bowl Sunday,” Mercer said.
Joseph Engel, 22, attended Leo’s during the Super Bowl because of the pizza and beer promotions.
“My friends and I like to go to bars for the Super Bowl and we heard about their specials they were having, so we decided to dine in there,” Engel said.
Engel has been to Leo’s multiple times, but he doesn’t recall it ever being as crowded as it was.
“It didn’t seem like it was hard for them to draw a crowd, people were flowing in and out all night,” Engel said.