Holt’s family owned and operated Rick Anthony’s Flower Shoppe is preparing for what Carole Anthony calls the busiest time of the season.
“The 13th and 14th are the busiest days for us,” said Anthony’s wife, Carole, who is co-owner of the shop. “Valentines Day is very last minute so people are coming in those last two days of the week to order.”
While the shop offers an assortment of various types of flowers and arrangements for pickup or delivery, buyers stick with the usual, roses.
“Roses are by far the most popular,” said Carole Anthony, who runs the Holt location while her husband runs the main store in Lansing. “We sell thousands of them, I can’t really even give you an exact number.”
Although Carole Anthony says most orders are for the standard dozen roses, the store still receives speciality orders that they have never had before.
“Earlier we had a man come in to our Lansing store with a list of the roses and what each color meant,” said Carole Anthony. “He was going to give his wife a different colored rose for every hour.”
While both locations can pre plan the amount of flowers needed on hand to handle the last-minute Valentine’s Day shoppers, Anthony says the biggest problem is not the risk of running out of the flowers, but the weather on the day of deliveries.
“It makes a huge difference,” said Carole Anthony. “We have hundreds of deliveries and if the temperature isn’t above a certain degree they have to wrap every single order.”