Williamston bridal extravaganza leads to successful marketing campaign

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By Leslie Spector
Williamston Post staff writer

You could almost hear the wedding bells as brides filled the streets in Downtown Williamston on Sept. 21 at the city’s first bridal show. The Williamston Bridal Show was presented by a local marketing campaign, called Williamston is Your Wedding Destination, as well as Tina Benington, Dawn-Marie Joseph and Karin Ware, the event coordinators.

Bridal fashion show participants: Sydney Parkinson, Maddelynn Gordon, Jackson Donnelly, Shasta DeLong, Patrick Donnelly, Chelsea Robinson, Courtney Jones and Ben Donnelly.

Bridal fashion show participants: Sydney Parkinson, Maddelynn Gordon, Jackson Donnelly, Shasta DeLong, Patrick Donnelly, Chelsea Robinson, Courtney Jones and Ben Donnelly.

“Williamston has so much to offer to help prepare you for your wedding,” said Joseph, Estate Planning and Preservation president. “I had this idea that if we all collaborated, we could create the perfect wedding.”

The bridal show consisted of 18 booths set up in a parking lot across the street from McCormick Park, overlooking the gazebo and Red Cedar River.

Vendors in the bridal show catered to bridal attire, up-dos, make-up, catering and cakes, photographers, florists, invitations and entertainment. Businesses such as Limner Press, Gracie’s Place, Miller Studios, Vivee’s Floral Garden and Café, and Estate Planning and Preservation were among the 18 booths.

“We have had this family business for 33 years,” said Miller Studios owner Maria Miller. “Because we specialize in wedding photographs, we make sure you receive the highest quality and the best price. People who have used us in the past always come back. It’s a blessing.”

In addition to the vendors, The Wedding Gallery of Williamston hosted a bridal fashion show three times throughout the day. Classically trained guitarist Sean Barrett provided entertainment while brides-to-be shopped for their wedding.

“I heard about the bridal show through a friend,” said Erica Silver. “We decided to go together and check it out. The fashion show was beautiful and the wedding vendors were incredibly nice and informative.”

“These businesses have a lot to offer in the wedding industry,” said Karin Ware, marketing director at Estate Planning and Preservation with the help of redrainseo.agency. “Our goal is to make Williamston a destination spot for weddings.”

Ware is the owner of Just Ware It! Jewelry, a featured vendor in the bridal show.

A second bridal show is scheduled for April 2014. The coordinators are considering making this an annual event.

“There are so many parts to a wedding and so many wedding experts in our town,” said Joseph. “Together, we want to make your wedding tremendous.”

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