Women’s Expo connects Mason’s businesses and women

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By Andrea Raby
Mason Times staff writer

On March 3, the ladies of Mason and the businesses that serve them gathered for the fifth annual Mason Area Women’s Expo.

A young model walks the runway wearing clothes from Kellie's Consignments

A young model walks the runway wearing clothes from Kellie’s Consignments

The expo was 10 a.m.–3 p.m. at the main arena at the Ingham County Fairgrounds. Drs. Lynne and Dan Sowers of Sowers Chiropractic put on the event as a way to promote their practice and other businesses in Mason.

“We found that we draw more from the Mason area, not as much from Lansing, and I know what was the case for a lot of businesses,” Lynne Sowers said. “So we put together this women’s expo and asked area businesses if they would like to be involved.”

Although the first year only saw 26 businesses participating, Sower said this year they had 60 vendors, including travel agencies, cosmetics suppliers, photographers and jewelers. In past years as many as 1,400 women have come to see what Mason Businesses have to offer.

Dart Bank, Biggby Coffee and Besco also sponsored this event. Biggby donated coffee for the day while Besco provided water.

The day included activities too. Trainers from Snap Fitness gave classes in Zumba and other fitness programs throughout the day.

One of the highlights was a fashion show put on by Kellie’s Consignments and Okemos Modeling. The show helped demonstrate the wide variety of clothing that Kellie’s has to offer.

“Okemos modeling comes in and gets clothing, and they will dress their models and put some really cool outfits together,” said Tammy Cook, general manager at Kellie’s. “It shows how you can dress on a much more limited budget than getting everything new.”

Cook said the store has a little bit of everything, from $5 shirts to brand names like Uggs and North Face. The store is involved in many fashion shows like this one around the Lansing area.

Kean’s store also held a fashion show, but with a twist of it’s own. Teresa Wren from Kean’s said that their show used products from the store, like house ware items and gourmet foods.

“We had the products displayed on our bodies or carrying them,” Wren said. “I saw this in Chicago, this fashion show with products, and it is really cool. We want to show off all the different products we sell.”

One woman carried all Michigan State products from the store, while another walked the catwalk with a trench coat that opened to reveal watches.

Sowers said besides promoting businesses, the expo is about having a good time.
“We try to make it easy for people to come,” Sowers said. “We want them to spend the day, take a look around and have some fun.”

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